According to Google, more searches are taking place on mobile devices than ever before. Subsequently, it is not only important to have a mobile-friendly version of your website, but also one that stands out from your competitors.

A mobile-optimized website should appear clean, informative, engaging, user-friendly and feature-rich in order to remain competitive and present visitors with a mobile site that leaves a good, lasting impression. The following seven mobile website features can help you to achieve those goals.

1. Easy-to-Find Contact Information

Many consumers who use a mobile device to search for information about a company or product are typically seeking contact information. While contact information isn’t necessarily a feature, being able to simply tap the number on the screen to make the call, or the address to open up directions on your maps app, offers great convenience for the consumer.

2. Easy-to-Find Information

Many mobile sites, while looking clean at first glance, can often be confusing to consumers who are simply trying to find information about products or services. Disguising menus as clever symbols or making users scroll through the page to find more navigation options can be a deterrent.

3. An Optimized Mobile Site Offers a Rewarding User Experience

Google says 61 percent of users are unlikely to return to a mobile site they had trouble accessing, and 40 percent visit a competitor’s site instead. Making sure your site is optimized for all mobile devices ensures that visitors don’t get frustrated and leave.

4. Zoom Functions

Being able to enlarge text or zoom in on images is a useful feature, considering that visitors to the site are looking at things on a much smaller scale than they would on a desktop computer. Nothing is more frustrating than trying to read miniscule text or not being able to get a true representation of a product.

5. Make Your Mobile Site Work Like an App

Provided they are cleverly designed, people love apps. If applicable, making your mobile site look, feel and work like an app can definitely make it stand out from competitor sites.

6. Seamless Correlation

Eighty-three percent of mobile users say that a seamless experience across all devices is very important. That means making sure that your mobile site, and subsequently your brand, correlate seamlessly with your desktop website. Many consumers often prefer an option to switch to the desktop version of the site while on their mobile devices.

7. Location Awareness

Integrating location awareness into your mobile site can allow you to send location-based texts or emails to users that are nearby.