Suna helps pressed Juicery grow its online juice delivery business to $30,000,000 in deliveries


Branding, Design, Android, Platform, Scalability

Pressed Juicery began when three friends noticed their lives improving with the help of fresh pressed juice. With hopes of spreading this new vessel of health and well-being to others, founders Hayden and Carly approached Suna early in the formation of their company – so early, they hadn’t yet created a menu for their juice. While they didn’t know exactly what they needed,  they knew that technical help would be – and is – essential to competing in a market where quick product delivery was crucial to business success.

Suna was charged with overcoming not only building tools to help Pressed Juicery, but also with understanding which tools would be most critical and effective before the business owners themselves fully understood. The tools would include building and developing a site with customized backend features that would allow Pressed Juicery to reach a larger customer base, as well as designing a brand and strategies to incentivize and reward customers on the online platform.

Suna built out an entire website for Pressed Juicery as well as all the tools needed to operate a business: everything from physical delivery to customer relationship management. Suna built myriad back office tools to help Pressed Juicery run their business in a clean and successful manner.

Solutions

Among ideas for Pressed Juicery was an online platform to allow remote customers to access the LA-based product. The platform had to cater to multiple aspects of a culinary business, requiring development of an online store and delivery functions with a distinct brand to set Pressed Juicery apart from numerous other juice businesses both in the immediate area and online.

Pressed Juicery came to Suna with nothing built. Suna worked with Pressed Juicery to both develop tech as well as define what Pressed Juicery wanted to become as a business. This included being active in the very early stages and assisting in core decision-making processes outside of exclusively tech development. Building tech for Pressed Juicery facilitated these goals in addition to creating an online sales and marketing platform.

Branding, Identity, and UX.

Pressed Juicery needed an online presence that would reflect their goals to create a both healthy and delicious product. This required development of an aesthetic and user-friendly frontend as well as a brand Pressed Juicery could confidently use as representation both online and during deliveries.

Suna designed options to display different variations of the product, different sized photos and different pieces of content to be shown throughout the website to help Pressed Juicery understand which types of products and which display methods would be most effective and productive.

This included developing the logo that Pressed Juicery currently uses.

Suna trained initial employees in how to use all of the new tools. Suna monitored the site and developed new features as needed over the course of a five-year implementation period.

Backend API Development.

 To accommodate customers with different purchasing styles, Suna built a shopping cart from scratch that allowed for the integration of multiple payment methods until Pressed Juicery decided on one that best fit their needs.

  •       Suna developed rewards, discount programs and coupons to attract customers to Pressed Juicery’s products.
  •       Suna implemented a POS system for ease of sales management.
  •       To manage large quantities of orders with small staff numbers, Suna built back office tools for managing orders and deliveries.
  •       Suna developed a delivery system both as an app and for desktop, integrating Google Maps and different algorithms to identify optimal delivery routes and accommodate multiple delivery drivers. Efficient delivery routes were integral for Pressed Juicery’s ability to deliver their product quickly and while fresh.
  • Aspects of the delivery production included automatic generation and printing of FedEx labels for quick departure, as well as detailed packing instructions for necessary numbers of boxes and most efficient packing mechanisms.
  • Suna also created an Android app for delivery drivers to interact with, marking a stop as completed before moving on to the next stop, and allowing the drivers to notify customers of deliveries, creating the necessary trust Pressed Juicery was looking to build in a new customer base.
  • Suna built a constantly evolving menu management tool to identify which juices were the most popular and streamline the ingredient ordering process based on the demand for certain ingredients. This helped keep ingredients fresh and also assist Pressed Juicery in updating their menu based on success of certain items.  
  • Suna also built tools to help analyze sales at the ends of each day, week and month to send to HQ and analyze for more efficient conduction of business.
  • Pressed Juicery eventually became popular enough that they were able to open brick-and-mortar stores, which required software for operating an in-house business. Suna developed this software and trained employees in how to operate the system for smooth transition into physical locations.
  • Suna integrated social media into Pressed Juicery’s online presence in order to further reach potential customers and promote the brand Suna and Pressed Juicery worked on emulating.

  • Suna designed options to display different variations of the product, different sized photos and different pieces of content to be shown throughout the website to help Pressed Juicery understand which types of products and which display methods would be most effective and productive.
  • This included developing the logo that Pressed Juicery currently uses.

Suna trained initial employees in how to use all of the new tools. Suna monitored the site and developed new features as needed over the course of a five-year implementation period.

Results

After implementation of the online ordering system, online sales grew to about 80 percent of the entire income for the business. This helped fuel expansion of physical locations from three sites in LA to now over 100 locations around the United States. Now, online sales still make up about 30 percent of sales in addition to those at the manifold physical locations.

Pressed Juicery continues to thrive both with their online platform as well as in their brick-and-mortar locations. The initial build took about three months with the release of the new features as needed. After the completion of the contract, Suna worked further with Pressed Juicery to help them hire full time engineers to take over the solutions developed during the contracting period.
Much of what Suna created were admin tools to identify deficiencies in any area of Pressed Juicery’s processes during their initial years. Suna would then develop tools to streamline these processes in an efficient way before teaching employees how to operate the business that it has become today.

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